Wednesday, September 17, 2014


  • Share the Softness and celebrate Malaysia Day by bringing a caring and gentle touch to everyone
  • Join forces to make a difference and create 10,000 posts on Facebook to help more orphans find loving homes through OrphanCARE

As Malaysians celebrate the establishment of the Malaysian federation 50 years ago, Kleenex® gives Malaysians a new way to mark the occasion – by performing simple acts of softness through the Share the Softness campaign. The campaign aims to reach at least 10, 000 posts to create a tidal wave of softness among Malaysians!

Every occasion, big and small, can be made meaningful with a touch of softness, and Kleenex® reminds more Malaysians everywhere to make Malaysia a softer place by taking a moment to reach out to their loved ones and share a kind or caring word. From now until September 27, the brand invites Malaysians to express their care via Facebook with a simple tag and stand a chance to be rewarded with prizes worth RM10, 000.

What’s more, these acts of softness take on a whole new meaning as every Facebook post also helps to contribute towards OrphanCARE, a non-profit organisation that helps abandoned babies and orphans find loving homes.

Take this chance to make a difference in the lives of those around you, as well as those who are less fortunate – even psychologists recognise that the little things really matter, from small gestures between loved ones like making each other a cup of tea1 to being more polite and courteous when speaking to one another2. Simple and positive acts are the key to building and leading a happier life3, and researchers acknowledge that a single individual has the power to influence the way another person feels4, hence a single act of softness can make a big difference in someone else’s life.

Love the Kleenex protect and Kleenex facial tissue, they are suitable for travel size to use. 
Even my 3 year old toddler knows how to keep himself clean, it's gentle on skin.
I bring along the Kleenex Protect Hand Sanitizing Moist Wipes with me so that I can use it for myself or even on my loved ones. It's gentle, alcohol free formula, safe for children. 

Whether it’s a simple encouragement or an invitation to catch up, a touch of softness can make someone feel treasured.  To participate, all you have to do is ‘Like’ Kleenex® Malaysia’s Facebook page, look out for the “Share The Softness” Facebook contest posts, and start sharing the softness. Tag a spouse, friend, family member, or neighbour in the comments section of the contest posts and let them know how much you care. Do include #kleenexsoftness too!

My sons taking care of each other, they share the love and joy together. 
The joy of seeing them helping each other to clean up warm up my heart.
I am happy of their being caring each other, they are my pride and joy.
I had ectopic pregnancy before having my boys. 
I conceived my boys with only left fallopian tube. 

Done my entry to join the "Share The Softness" Facebook contest posts, you can join too, don't forget to tag your loved one then hashtag #kleenexsoftness 

The most endearing messages will win an exclusive, limited edition Kleenex® Softness Pack and prizes like a Polaroid camera, Longchamp bag, Thomas Sabo bracelet, and more!
Not forgetting those who are less fortunate, every Share the Softness post on Facebook plus every purchase from the Kleenex® CSR product range is equivalent to a RM0.50 donation to OrphanCARE; just SMS in the unique code found in the Kleenex® products.

For more details on how to Share the Softness, just log on to the Kleenex® Facebook page ( For more information on Kleenex®, please call the Kimberly-Clark Consumer Care-line at 1-800-82-1188 (toll-free) on weekdays from 9am to 5pm.

3 The Rough Guide to Happiness, Nick Bayliss.

About Kleenex®
Kleenex®, the world’s No.1 facial tissue offers superior softness that gently cleanses all skin types. Every sheet is made from 100% quality virgin fiber that leaves no residue behind to reduce skin irritation. This ensures not only clean skin, but gentle care and finest hygiene for you and your family. Kleenex® tissues, are available in both facial and bath tissues and in a variety of attractive and convenient packaging formats, distinctive for their ideal softness, strength and absorbency.

Kleenex® is a brand of Kimberly-Clark
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, billions of people worldwide -- nearly a quarter of the world's population – choose Kimberly-Clark brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex®, Scott®, Huggies®, Kotex® and Poise®, Kimberly-Clark is about “leading the world in essentials for a better life”. To keep up with the latest Kimberly-Clark news and to learn more about the company's 140-year history of innovation, visit


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