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| Ayamas Kitchen with variety HALAL FROZEN DIM SUM |
Being mom of two boys, I always need to think of what to eat, what to prepare for family. Now there's Ayamas Kitchen with variety of Halal Frozen Dim Sum to choose from. Easy for parents to prepare them and best of all you can have it at your cozy home.
QSR Trading Sdn Bhd (QSRT) throught its shelf brand 'Ayamas Kitchen', has recently launched a range of delicious halal frozen Dim Sum varieties to cater to Chinese food lovers.
The company offers 10 varieties of Dim Sum, and the varieties is available in the market include Ayamas Kitchen Prawn Hargow, Chicken & Prawn Shaomai, Shrimp Dumpling, Chicken Glutinous Rice with Lotus Leaf, and an Ayamas Kichen Combo Pack Dim Sum. Other varieties to be later introduced include Curry Chicken Shaomai, Radish Cake with Dried Shrimp, Barbeque chicken Bun, Chicken & Fish Beancurd Roll, and Prawn Shaomai.
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| (Middle from left;
Adi Wira Abd Razak, Chief Executive Officer, and Rafiq Moosa, Chief
Operating Officer, QSR Brands (M) Holdings Bhd Upstream Division
posed with the steaming Ayamas Kitchen Dim Sum.
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“The frozen dim sum offers convenience to all who wants to enjoy the
specialty, even when they are too busy to prepare it in the conventional
way. It appears that apart from five-star hotels, not many restaurants
serve halal dim sum. The Ayamas Kitchen’s halal version will now allow
Muslims to enjoy the dish in the convenience of their own home,” said
Adi Wira Abd Razak, Chief Executive Officer, QSR Brands Upstream
Division.
“Our products are made from fresh ingredients, packed
with quality materials, using the latest technology and equipment so
that our customers can be sure that they are 100% safe for consumption.
The products are certified halal by Majlis Ugama Islam Singapura (MUIS),
a JAKIM approved certification body.
“The Ayamas Kitchen’s Dim
Sum range is easy to prepare through various cooking methods. The dim
sum can be steamed, boiled, fried or microwaved, before the food is
ready to be enjoyed. However, for the best eating experience, I would
recommend it to be steamed the traditional way. The Dim Sum goes well
with our Ayamas’ Chili Sauce and Life’s Hoisin Sauce,” he added.
As
mentioned earlier, five of the ten varieties which are now available at
Giant supermarkets nationwide, are the Ayamas Kitchen Prawn Hargow
(160g) sold at RM13.39 per packet, Ayamas Kitchen Chicken & Prawn
Shaomai (160g) at RM10.59 per packet, Ayamas Kitchen Shrimp Dumpling
(144g) at RM11.29 per packet, Ayamas Kitchen Chicken Glutinous Rice with
Lotus Leaf (270g) at RM11.99 per packet, and Ayamas Kitchen Combo Pack
Dim Sum (160g) at RM12.79 per packet.
Ayamas Kitchen is one of
QSRT’s shelf brands that have been around for two years. Besides the
frozen Dim sum, it also produces other kitchen staples such as canned
sardines & mackerels, cooking pastes, spices & seasoning mix, as
well as ready-to-eat products. QSRT is also the distributor of the
frozen chicken-based products under the name “Ayamas” namely the Golden
Nuggets, Breaded Chicken Drummets and Mid Wings, Crispy Fried Chicken,
Chicken Meatballs, Quikburger and Premium Chicken Frankfurters. It also
markets third party brands such as Divella, Lactima, and Kewpie in the
domestic market and exported to overseas.
About QSR Trading Sdn Bhd (QSR Trading): QSR Trading Sdn Bhd is the
marketing and distribution arm of QSR Brands (M) Holdings Bhd, the
driving force behind KFC, Pizza Hut restaurants in Malaysia. It markets
and distributes the company’s frozen chicken-based products under the
“Ayamas” brand as well as a range of in-house brands namely the Golden
Nuggets, Breaded Chicken Drummets and Mid Wings, Crispy Fried Chicken,
Chicken Meatballs, Quikburger and Premium Chicken Frankfurters. It has
also expanded its offerings beyond chicken-based products such as Life,
Ayamas Kitchen, Fatboi, Amy and Bakers Street. In addition, the company
is involved in the marketing and distribution of third party brands such
as Divella, Lactima, and Kewpie in the domestic market and exported to
overseas. QSRT has won numerous awards and certifications, such as the
QUDAL (QUality MeDAL) awards, in recognition of Ayamas as the Best Brand
in the category of top quality Frankfurters for 2016/2017 and Best Buy
Award 2017/2018 for its frozen food. The company also received The Asia
Pacific International Entrepreneur Excellence Award in the category of
Excellence Brand, Excellence Product, Excellence Leadership and
Excellence Service Quality. QSRT is looking forward to strengthen its
market presence regionally through the expansion of the export market
while leveraging on the introduction of new products in ready-to-eat and
shelf stable categories. It also prides itself on delivering quality
products and exceptional service, and is dedicated to maintaining and
enhancing the calibre of all its brands.