Sensitive teeth and gum health are
two common dental problems that can now be relieved in one solution –with
Sensodyne Sensitivity & Gum toothpaste.
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| Bryan Wong, General Manager, GSK Consumer Healthcare Sdn Bhd at the launch of Sensodyne Sensitivity & Gum giving his welcome address. |
The all-new Sensodyne Sensitivity
& Gum toothpaste has been clinically proven to relieve sensitivity and
improve gum health1.
Its dual action formula works to actively build a layer over sensitive areas of
your teeth, so as to protect teeth against sensitivity, whilst targeting and
removing plaque bacteria that can cause swollen gums, bad breath
and other gum problems.
Teeth sensitivity and gum problems
are prevalent dental conditions amongst Malaysians
Globally over 50% of teeth sensitivity
sufferers also report signs of gum problems2 and a research study conducted in 2010 indicated that 9 out
of 10 Malaysian adults suffer from gum problems3.
Dentists have also recognized a
close link between these two symptoms i.e. teeth sensitivity and gum problems.
Receding gums is one of the main causes of tooth sensitivity, and the most
common cause of receding gums is gum problem. When dentine inside teeth is
exposed, revealing tiny holes inside it, it can affect the nerve inside the
tooth leading to sensitivity.
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| Dr Shazril Shaharuddin sharing his learnings after taking the ‘Stain, Chill, Brush Dental Test’. |
Reports show that almost half (44%)
of people with teeth sensitivity opt to change their tooth-brushing habits so
that they are able to avoid the affected areas4
of their teeth and gums.
This can lead to a sticky film of
bacteria called plaque. Plaque that is not removed by twice-daily
brushing can build up on the teeth and cause gum swollen, bad breath, and uncomfortable
when brushing or flossing.
Dentists agree that both these symptoms
need attention and their patients would benefit from taking control of the two
problems as soon as possible.“Teeth sensitivity and gum problems are
prevalent in the country;yet ,such issues go under -detected and under-treated.
The growing number of sufferers we see are also not proactively managing either
symptoms. These two issues are inter-related
and would be required to be simultaneously addressed.”,Dr Cheah Chia Wei,
Lecturer, Department Of Restorative Dentistry Of Dental Faculty, University
Malaya.
Bryan Wong, General Manager, GlaxoSmithKline Consumer Healthcare Sdn Bhd, said, “We’re
launching Sensodyne Sensitivity & Gum to address these two issues
simultaneously and to provide relief to patients so that they can continue to
do more of the things they love without discomfort. Oral health remains our
priority and as the No.1 tooth sensitivity toothpaste provider* in the country,
we are proud to unveil this latest dual action product that will benefit our nation’s
oral health concerns”.
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| (L-R) Naem Ramli, Gary Yap, Dr Shazril Shaharuddin (Say), Dr Chong Zhen Feng, Bryan Wong, Dr Cheah Chia Wei, Tiffany Choo, Hanif Zaki, Anzalna Nasir, Jane Chuck and Siti Saleha. |
In conjunction with the launch of
Sensodyne Sensitivity & Gum, Sensodyne will host a
roadshow with Guardian Pharmacy at the
Blue Concourse, LG2, @ Sunway Pyramid Mall where consumers can enrich themselves
with teeth sensitivity and gum health knowledge as well as try the “Stains,
Chill, Brush Dental Test” from 12 to 16 September, 10 a.m to 10 p.m.
Sensodyne is also partnering with Malaysia
Dental Association to provide Free Dental Check Up in 815 dental clinics
nationwide to encourage consumers to visit dentists
regularly for healthier teeth and
gums as well as promote good oral care techniques.
List of participating outlets can be
found at www.sensodyne.com.my
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| Social media influencers supporting the cause of healthy teeth and gums together with Sensodyne Malaysia: (L-R) Anzalna Nasir and husband Hanif Zaki, Dr Shazril Shaharuddin, Siti Saleha, Jane Chuck, Gary Yap and Naem Ramli. |
Sensodyne Sensitivity & Gum retails
in local pharmacies and supermarkets across Malaysia, with a recommended
selling price of RM16.90 per box and toothbrush at RM10.90.
If you don't have plan on this weekend, you can plan your visit to the roadshow at Sunway Pyramid.
