Cold Storage to kick off inaugural experiential kids run under CSR effort

Kids, take the challenge! Ms Alice Lau (Upscale Director of GCH Retail (Malaysia) Sdn Bhd shares about the importance of nutrition and healthy foods in children's development.

Everyone has got their busy lifestyle and even children with their time table on education and other activities. How about checking out the Malaysia's first kids run towards healthy eating and living. Cold Storage Malaysia has announced the date of its inaugural Kids Grow & Glow Run 2017 for this coming September, a fun run for children and their families to increase awareness on the importance of eating and living healthily. The first-ever event of its kind in Malaysia, the Kids Grow & Glow Run will feature the different stages of growth, bringing participants on a trail of experiential learning of life's evolution from childhood to becoming a healthy individual. 


"As the 'fresh food people', we know how important adequate nutrition and an active lifestyle are in ensuring the health and well-being of individuals, particularly in rapidly developing children. Cold Storage has always aimed to inspire our customers in making healthy food choices for the whole family through our fresh and high quality products. We are very excited to extend this commitment through this inaugural Kids Grow & Glow Run, where we encourage not just parents but the kids themselves to make healthier eating and lifestyle choices as they grow," said Ms. Alice Lau, Upscale Director of GCH Retail (Malaysia) Sdn. Bhd.

"Apart from injecting some fun and excitement into encouraging a healthier and more active lifestyle amongst our customers, we also believe that no child should be left out in learning to make the right choices in their eating habits and daily life. We look forward to hosting the children from Rumah Juara PJ at our first Kids Grow & Glow Run to help nurture a healthier and more active society," Ms. Lau added.

Cold Storage Kids Grow & Glow Run 2017  - Malaysia's First Kids Run Towards Healthy Eating & Living! 

(L-R: Datin Dr Halina Mohd Yunos (wife of Dato Dr Sheikh Muszaphar Shukor Al Masrie – Malaysia’s 1^st Astronaut); David Chiam (Legal Director of GCH Retail (Malaysia) Sdn Bhd); Lee Siew Mei (Non-Food Merchandising Director of GCH Retail (Malaysia) Sdn Bhd); Alice Lau (Upscale Director of GCH Retail (Malaysia) Sdn Bhd); Andrew Smith (Food Merchandising of GCH Retail (Malaysia) Sdn Bhd); Charlotte Ch’ng (8 years, KL) and Benjamin Ch’ng (4 years, KL).

From the flag-off point, the 1km race trail will bring participants through multiple obstacles, where they will be required to walk across a balance beam, climb an inflatable pyramid, and finally decide on the right food path towards the finish line. Each participant will receive a t-shirt and be rewarded with a medal and a goody bag with a variety of products, courtesy of the event sponsors upon completing the race. Among the main sponsors for the event are Bestari, Dutch Lady, Mondelez and Haagen Dazs. 


To drive the importance of nutrition and healthy foods in children's development even further, the race day will also be filled with a number of fun activities for the whole family. Amongst others, parents and their children can look forward to fun inflatables, clown and stilt walkers as well as balloon sculptures. 


As part of its Corporate Social Responsibility efforts, Cold Storage Malaysia will be inviting 40 underprivileged children from Rumah Juara Petaling Jaya to participate in the Kids Grow & Glow Run, where they will be accompanied by Cold Storage Sweethearts and Volunteers throughout the race. A portion of the total run registration fees collected will also be channelled to Rumah Juara PJ on the day.

 The Kids Grow & Glow Run will kick off at Central Park Bandar Utama on 16 September 2017 from 7am to 11am. About 1,000 children aged four to 12 years-old as well as their parents are expected to participate in this inaugural event!  

Those who wish to take part in this first-ever experiential fun race can now register online at http://www.coldstorage.com.my/kids-grow-and-glow-run. The closing date is on 30 August 2017 and the registration fee is set at RM40 per person. 


About Cold Storage Malaysia
Since it began operating in Malaysia in 1963, Cold Storage has been a trusted name in fresh produce as well as top quality local and imported products in Malaysia since 1963. With 15 outlets across the country, Cold Storage strives to provide a one stop shopping experience for its customers as the brand continually challenges and innovates with a wide range of superior and unique products and services.

Ayam Brand introduce 'Bento Kids Could Do!' Campaign

 Ayam Brand introduce 'Bento Kids Could Do!' Campaign, provides 243,000 healthy meals for charity via annual CSR program. Eight charity homes in Klang Valley receive two months' supply of products.

This year's 'Bento Kids Could Do' Campaign introduced Japanese cuisine and the concept of Bento meals, a single-portion home-packed meal common in Japanese cuisine that traditionally holds rice, fish, meat with pickled or cooked vegetables with fruit or other sweet items. It is usually beautifully packed in a box-shaped container and is well balanced nutritionally. 

First I like to thank you Ayam Brand for inviting me and my son for their meaningful event. My son and I enjoy the event, it's his first time to attend the Bento box making workshop. 

 The Ayam Brand Charity Campaign is now in its ninth year, and has benefitted more than 16,100 people from 362 charity organizations! This year also marks the first time that the charity campaign has been extended to Brunei Darussalam.

Fifth charity homes, 47 from across Malaysia and 3 from Brunei Darussalam received Ayam Brand tuna, mackerel, kernel corn, processed peas, pineapple chunks and baked beans sufficient for daily meals for all residents for two months. More than 1,300 children, disabled, single mothers and old folks have benefited from this sustained aid.

Sister Daisy Abishevam, Asistant Administrator and Treasure from Rumah Kanak-Kanak Trinity who spoke on behalf of all the recipent homes in Klang Valley said that the contribution from Ayam Brand was valuable as it extended the variety of the residents' regular diet, and was fast and convenient to prepare.

 Besides the much-needed contribution of its food products, the annual corporate social responsiblity program adds new activities every year to keep children engaged, educated and involved to cultivate healthy eating habits and creativity. Among the past activities for children include cooking demonstrations, cooking competitions and art competitions.

The brand has proven that quality canned food can be part of healthier diet through its work in promoting healthy eating habits among children and adults with professional bodies, schools, charities and edutainment centers.

my son WL is all ready to get start.

 Step by step my son learnt how to prepare four Ayam Brand dishes in a fun and interactive session.

"Bento box making is a useful daily skill that kids and adults can use to pack food for school or for work. It is a healthy, affordable, and convenient alternative to buying lunch or dinner, and it is easier to control portion sizes, that can be useful in fighting obesity. It helps in developing food appreciation including how to combine flavours and ingredients." Tunku Dato' Mu'tamir added that all Ayam Brand products do not contain added MSG, are preservative-free, can be eaten straight from the can and are Halal.

Mom's and son's moments that we can make Bento meal together.

I have uploaded some photos of the event, you can also click on the link to view.

 In Kuala Lumpur and Selangor, the recipients include Rumah Anak Yatim Nur Qaseh Taman Melawati, Pusat Jagaan Anak Yatim Misking Penyayang Nur Iman, Rumah Kanak-kanak Triniti, Rumah Victory- Children and Youth Home, Rumah Shalom, Rumah Sayangan, Angles Children's Home and Society of St. Vincent De Paul and Rumah Ozanam.

 According to Ayam Brand Chairman, Tunku Dato' Mu'tamir bin Tunku Tan Sri Mohamed the brand is delighted to see how far, and how far-reaching this community care campaign has become since it began in 2008.

media at the event also have a good time with Bento making workshop

The brand believes that the Bento Kids Could Do! campaign is an ideal platform for children to gain exposure to culinary skills that can help to build their self-confidence and make them more independent.

For more information on Ayam Brand, please visit www.ayambrand.com.my or https://www.facebook.com/AyamBrand.Recipes