McDonald’s and RMHC boost students’ morale ahead of the 2020 school year

Good day dear readers and visitors of my blog. Sharing is caring, and I would like to share about an event that I recently attended, which was organised by McDonald's Malaysia. McDonald’s Malaysia and its charity of choice, Ronald McDonald House Charities (RMHC) Malaysia,launched the “Back-to-School” 2019 programme on 18 October 2019, marking the third year of the programme. This year,30,000 primary school children nationwide will receive “Back-to-School” packs to motivate and spur them to study hard when attending school.Through its ‘Scale for Good’ strategy where McDonald’s leverages the strength of its brand to create a positive impact on communities, societies, and the planet, RM3 million was successfully raised under this programme this year to ease the financial burdens of under privileged as well as urban poor families ahead of the upcoming school year.

Everyone has a busy lifestyle and parents are working, while children are studying in school. We need to balance our lifestyles to have some bonding time with our children. Have you ever thought about children who are less fortunate than ours?
 
“McDonald’s Malaysia believes that education is a crucial area that requires uncompromised attention. These children are the future of our nation, and we strongly believe that each of them deserves to be given the right opportunities to succeed. We understand that the cost of school expenses can be quite daunting for parents and guardians at the start of each school year. So we hope that this contribution, in its own way, will provide relief to alleviate any financial concern for families,” said Azmir Jaafar, Managing Director and Local Operating Partner of McDonald’s Malaysia. 

The “Back-to-School” programme this year will be the largest so far, with RM3 million raised. In 2018, McDonald’s Malaysia delivered “Back-to-School”packs worth RM1.7 million to 17,000 primary school students, compared to the previous year, which saw McDonald’s Malaysia and RMHC reaching out to 6,000 students with RM1.2 million raised. Each child will receive a “Back-to-School” pack, consisting of a set of school uniform, a pair of shoes,and a school bag worth RM100 under this programme. When going back to school, the important things for children are not just their school uniforms but also their shoes,socks and a school bag. The backpacks would help motivate the school children to start the 2020 school year with excitement. And, this would also make them happy and secure by having their own backpacks that they can use daily for school.

The Back-to-School programmeis one of the initiatives under the Ministry of Education’s collaboration programme with McDonald’s Malaysia in 2019.

Among McDonald's Malaysia’s partners who have contributed to the initiative include Kerry Ingredients Sdn Bhd, Visa Worldwide Pte. Limited, Honda Malaysia Sdn Bhd, Kumpulan Hartanah Selangor Bhd, Aladdin Pacific(M) Sdn Bhd, Glades Guppy Packaging Malaysia Sdn Bhd, and Huhtamaki Foodservice Malaysia Sdn Bhd.  

Deputy Education Minister YB Teo Nie Ching was also present at the event as the guest of honour to distribute “Back-to-School” packs at Sekolah Kebangsaan Klang Gate for the launched.

“The Ministry of Education is very pleased with the initiative undertaken by McDonald's Malaysia and RMHC Malaysia.In fact, this is in line with the Ministry's commitment to provide quality education to all students, which also includes providing necessities and school supplies,”said Deputy Education Minister YB Teo Nie Ching.

“Indeed, poverty and financial hardship are among the issues that lead to student dropouts in primary and secondary schools.The implementation of the “Back-to-School” programme by a private entity such as McDonald’s Malaysia is not only an added value,but is also an example of a public-private partnership which the Ministry encourages for the benefit of the community. It is also my hope that the programme will boost the confidence of these children to go to school,”added YB Teo Nie Ching. 

As now you know this programme is a collaborative effort between McDonald's Malaysia, Ronald McDonald House Charities (RMHC) Malaysia and the Ministry of Education Malaysia. It is targeted for the underprivileged and urban poor primary school children in Malaysia, to motivate them and to start the 2020 school year on a high note.

The “Back-to-School” packs will also be distributed in stages throughout other states nationwide until the end of the year,as part of McDonald’s Malaysia’s Community Program that encompasses various community initiatives to support under privileged children.All of these efforts by McDonald’s is to really bring cheer to the children in need across Malaysia.

RMHC is McDonald’s Malaysia’s charity of choice that aims to help underprivileged children in Malaysia. We can give a helping hand by donating to RHMC donation boxes, as every centcounts. Members of the public and McDonald’s customers can also play their part in this ongoing initiative by dropping their donation into the RMHC donation boxes at all McDonald’s restaurants nationwide.

Come 2020, more than 53,000 primary school children would have benefited from McDonald's Malaysia and RMHC's 'Back-to-School' programme! 

Sharing is caring,and I urge all of you to be a part of this by donating or volunteering for RMHC Malaysia. Please contact the headquarters of RMHC Malaysia at 03-7843 3388 or visit  https://rmhc-malaysia.my/get-involved/make-a-donation/  to make an impact on a child’s life.

Thank you,McDonald's Malaysia for inviting me!I'm happy to have witnessed the happy faces of the children with their 'Back-to-School' backpacks. It's really good to see McDonald's Malaysia’s continuous commitment in giving back to the community within which it operates in.



 

McDonald's Malaysia Drive-Thru On-the-Go Lifestyles

Ronald McDonald; Felina Lim, Senior Director of Operations of McDonald’s Malaysia; Siti Hajar binti Johor, representative from the Malaysia Book of Records (MBOR); Azmir Jaafar, Managing Director and Local Operating Partner of McDonald’s Malaysia; and Andrew Samuel, Director of Operations of McDonald’s Malaysia after it was announced that McDonald’s Malaysia successfully set a new record for the “Largest Participation for a Drive-Thru Challenge in 24 Hours”  during the Drive-Thru Weekend Challenge held from 26-28 April.

Good day to dear readers and visitors, how's your day? Everyone has got busy lifestyle, and most people having the on-the-go lifestyle. We want to have a quick grab of food and meal if possible whenever we are in the rush. No worry you know there's McDonald's drive-thru it is very convenient for everyone these days.


McDonald's Malaysia is placing greater focus in its Drive-Thru business across the country in response to changing trends among customers who are increasingly seeking convenience, as well as fast and friendly service to complement their on-the-go lifestyles.

Busy mom life doesn't stop me from doing what I love. I go to the McDonald's drive-thru to buy food for my son. By the way do you know McDonald’s Malaysia is placing greater focus in its Drive-Thru business across the country in response to changing trends among customers who are increasingly seeking convenience, as well as fast and friendly service to complement their on-the-go lifestyles. The quick service restaurant’s leadership in the Drive-Thru business was further amplified during the recent Drive-Thru Weekend Challenge held from 26-28 April. Over the three days, a total of 473,860 cars zoomed off with their favourite McDonald’s meal from 167 McDonald’s Drive-Thru restaurants nationwide. The number of cars, if parked bumper to bumper, would be roughly equivalent to 150 times the length of the first Penang Bridge.


According to McDonald’s Malaysia Managing Director and Local Operating Partner Azmir Jaafar, the company is targeting to open 20 new McDonald’s Drive-Thru restaurants this year. This will complement the existing 167 Drive-Thru restaurants already in operations today.


“The Drive-Thru segment of our business has seen significant growth since the opening of our first Drive-Thru restaurant at McDonald’s Titiwangsa in 1988. And since then, the Drive-Thru segment has no doubt become an important key driver for the company, as Drive-Thru window sales contribute close to 50% of total sales for all 167 McDonald’s Drive-Thru restaurants. On top of that, we are seeing an average of 10 percent year-on-year growth in our Drive-Thru sales for 1Q 2019,” said Azmir.


“By 2021, McDonald’s Malaysia aims for 70 percent of all McDonald’s restaurants nationwide to be Drive-Thru restaurants,” added Azmir.

McDonald’s Malaysia places greater focus in its Drive-Thru business across Malaysia in response to changing trends among customers who are increasingly seeking convenience, as well as fast and friendly service to complement their on-the-go lifestyles.

Congratulations to McDonald's for successfully setting a new record on 27 April for the highest vehicle count accessing McDonald's Drive-Thru restaurants over the course of 24 hours, with a total of 164,235 vehicles. This led the company to be officially recognised by the Malaysia Book of Records for achieving the "Largest Participation for a Drive-Thru Challenge in 24 Hours".


An exciting consumer activation in conjunction with the Drive-Thru Weekend was also launched on the McDonald’s app from 17-30 April. The Drive-Thru Hero Challenge created much excitement amongst consumers as it encouraged them to drive-thru and check-in at as many McDonald’s Drive-Thru restaurants as possible to stand a chance of being among the Top 10 Drive-Thru Heroes. With 1 stop equalling 10 points, the Top 10 Heroes received cash based on their points. For others, every 5 stops at McDonald’s Drive-Thru unlocked offers on McDonald’s menu items.


McDonald's Malaysia had previously held the record for most vehicles participating in a Drive-Thru Challenge in August 2008, where 18,677 vehicles drove up to 53 McDonald's restaurants nationwide from 12pm to 3pm. A year prior, the record was 7,186 vehicles passing through 49 McDonald's Drive-Thru restaurants between 12pm to 2pm.

McDonald's Drive-Thru gives the convenient not just to parent but also to working adults too. Many of my friends have got morning rush to work, there's no way they can have their meal on time so they drive-thru to purchase meals to bring office to eat.

Nevertheless, we need to stay organized but being on the go can make it hard to stay organized when you have so many places to go and do in so little time. The list goes on for mom on the go like school drop off, pick up, sports, tuition, park days etc. When you have an on the go lifestyle, you can think of McDonald's Drive-Thru.