Thursday, February 20, 2014

Anakku 40th Anniversary Finale at Delicious, Dua Residency

How's everyone today, I attended the Anakku 40th Anniversary Finale at Delicious, Dua Residency today.

2013 was a huge year for Malaysia’s very own homegrown brand, Anakku, as they celebrated their 40th anniversary. Throughout the year, they had new product launches, nationwide consumer engagement activities and Corporate Social Responsibility (CSR) initiatives.

I was invited to the Anakku 40th Anniversary Finale, where Anakku willl wrap up their 40th anniversary celebrations and announce the winners of the Anakku Batik Design Competition, showcase the outcome of their CSR activity with local orphanages.

Ms. Jasmine Chew, CEO of Anakku Sdn. Bhd. (4th from left) with the representatives and kids from Siddharthan Home, Petaling Jaya and Rumah Charis, Kuala Lumpur.

Through one of the CSR activities, Anakku engaged with four local orphanages; Siddharthan Home, Petaling Jaya; Rumah Charis, Kuala Lumpur; Padamasambhava Children Loving Association, Klang and Good Samaritan Home, Klang; and selected 10 children from each orphanage to record an album of traditional children songs - Rasa Sayang and Ikan Kekek - in a professional recording studio.

Through another CSR activity, Anakku engaged with fashion design students from Malaysia Institute of Art (MIA) through a competition where the students were required to design a new range of clothing for kids aged 0-4 years old, using batik elements.

The winners of the competition won great prizes including cash of up to RM3,000 , certificates and iPods.

The competition was judged by Khoon Hooi, renowned Malaysian designer, Lai Hoo Chu, Head of Textile and Fashion Department, MIA and Chew.

 Winners of the Anakku Batik Contest, from left to right: Tan Li Jing (2nd place); Lim Jia Hui (1st place); Chloe Lucy De Costa (3rd place)

Below  are  the photos designed by Lim Jia Hui, first place winner of the Anakku Batik Contest

 Just for your info, below the list of winners and the prizes for the Anakku Batik Contest:
6th-8th place (Prizes: Certificates)
8. Ms. Lee Liong Miew
7. Ms. Tan Jye Ying
6. Ms. Chee Jia Woei
2nd-5th place (Prizes: iPod + Certificates)
5. Ms. Pang Yong Kiat
4. Mr. Lee Zhe Ren
3. Ms. Chloe Lucy De Costa
2. Ms. Tan Li Jing
1st Place WINNER (Prizes: RM3k Cash + Plaque + Certificate + iPod)
1. Ms. Lim Jia Hui
For more pictures of winners can look up instagram sherrygo
The event wrapped up with performance by the kids from Siddharthan Home, Petaling Jaya. 

Thank you Anakku for this wonderful event, I bring home goodies of Anakku for my kids. 


  1. Very creative and this will bring our batik culture into the outside world for more to appreciate.

  2. Thanks for the write up & comments! Appreciate much! ;)

    -Lim Jia Hui-


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