Saturday, May 20, 2017

TOP Pass It On Community Campaign Surpasses Expectations

 The TOP Pass It On community campaign has received overwhelming response from the Malaysian public, resulting in a mammoth collection of 5046 quality pre-loved clothes. The Minister of Women, Family & Community Development, Dato' Sri Rohani Abdul Karim officiated the grand finale of the campaign which included the handover of some of these 'micro-cleaned' clothing items to representatives from five Klang Valley community organizations at MYDIN MALL USJ.

The TOP Pass It On community campaign is believed to be among the largest initiative to collect, sort and professionally launder pre-loved clothing items that have been gently used, in Malaysia.
Official address by Yang Dato' Sri Rohani Abdul Karim, Minister of Women, Family and Community Developement
 Dato' Sri Rohani Abdul Karim commended TOP for its efforts in enabling a platform for communities to assist and empower their members, with a strong element of environmental conservation through the emphasis on sustainability while promoting the importance of a cleaner, happier and healthier lifestyle.

The campaign saw TOP collect and sort pre-loved clothes given by the public, have them professionally laundered by Regional Laundry using TOP Micro-Clean Tech to revive, renew and refresh them, before passing them to the community. The Ministry of Women, Family and Community Development will gift the clothes to those who can benefit from them.
on going roadshow at MYDIN Subang Jaya, til tomorrow 21 May 2017
 The community campaign by TOP aimed the to give more people to the opportunity to experience the new breakthrough innovation of TOP Micro-Clean Tech that delivers the Next Level of Clean that removes both visible and invisible stains.

According to Southern Lion Sdn Bhd, Senior Marketing Manager, Ms Carmen Foo, the TOP Pass It On Community Campaign exceeded the brand's expectations resulting in almost double the estimated collection, reflecting the public's support and trust in the brand and its innovative detergent technologies.

"TOP ran an awareness roadshow on micro-cleaned clothes that doubled as collection centres at malls, nationwide to enable givers to pass their pre-loved and gently used items, as finding collection centers is often one of the biggest hurdles to contributors. TOP thanks all our customers for their support and trust in TOP's Micro-Clean Tech detergent to renew, refresh their pre-loved clothing before it is gifted to the next user. Many of those who have received those micro-cleaned pre-loved items have shared their happiness at finding that they are almost as good as new, looking, feeling and smelling clean," Ms. Food said.

Santhini Kumar, 14 from Persatuan Kebajikan Sweet Care Selangor & Kuala Lumpur, the TOP Pass It On Community Campaign has given her the joy of owning clothing that she will cherish.

The TOP Pass IT On Community campaign brings many happiness to the next user who used the pre-loved clothing.
TOP Pass It On Community Campaign Clothes
To find out more about TOP Micro-Clean Tech please visit or call customer care line at 1800-88-0133

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