Wednesday, May 6, 2015

Watsons Move Your Body Zumba

I attended the official launched of Watsons Move Your Body Zumba!

Watsons Malaysia initiated its biggest fitness campaign to-date, entitle 'Move Your Body - Zumba', a follow up to last year's phenomenal success of its first edition of 'Move Your Body'.

 Watsons Malaysia is launching its second edition of edition of 'Move Your Body' campaign this year with bigger and better programmes for the community. This year, Watsons has chosen Zumba as it is packed with fun fusion of dance moves that provides a total body workout, burns huge calories, boosts metabolism and improves cardiovascular health. It is a workout for all ages and is a great activity to release stress. In fact, Zumba today is the largest growing art form for the health in the world!


 More than 10,000 people expected to join Watsons 'Move Your Body' in Padang Kota Lama Penang on 7 June 2015 (Sunday) in an attempt to break the Malaysia Book of Records for the largest participation in a Zumba event.

Among the major activities/promotions held from 30 April 2015 to 7 June 2015 are:

  1. 'Move Your Body - Zumba' music video with My FM popular announcers Jack Lim and Jeff Chin, which includes Zumba dance tutorial by Zumba Fitness instructor Deno Au
  2. Moveyourbody.com.my microsite has been set up that showcases
  • Popular Zumba songs including Watsons Move Your Body
  • Health and fitness regimes by popular My FM announcers and Zumba Fitness instructors
  • Health and fitness tips that caters to the wellbeing of different body parts
  • Insta-video contest whereby contestants can submit their health and fitness regime to win exciting prizes and 'Move Your Body- Zumba' event tickets
  • Exciting merchandises
3. 'Move Your Body - Zumba' Rewards Pack with additional discounts and freebies would be given in stores at all Watsons nationwide, with RM80 purchase

4. My FM radio cruisers would be teaching the public the 'Move Your Body - Zumba' moves

Check out short insta video 1, video 2, and video 3
Being the leader in the health and beauty retail industry, Watsons Malaysia is known to be the champion in spearheading innovative campaigns. The brand promises states Look Good, Feel Great, they believe there is beauty in getting fit and hence healthy. 

Jack Lim (My FM), Danny Hoh Jeff Chin (head of marketing), Caryn Loh (General Manager of Trading), Deno Au (representative from Zumba Fitness) and Jeff Chin (My FM)

 To kick start the campaign, Watsons Malaysia is working in partnership with My FM and Zumba Fitness to raise awareness of the campaign by producing the 'Move Your Body - Zumba' music video with tutorial featuring Jack Lim and Jeff Chin, and other popular My FM announcers. The music video was unveiled during the launch. This music video can be viewed in Watsons Malaysia YouTube channel, Watsons Malaysia Facebook, and also moveyourbody.com.my

If you want to catch Jack Lim and Jeff Chin the My FM announcers, don't forget to purchase 'Move Your Body- Zumba' grand finale tickets at only RM35 each (RM30 if purchase 3 and above) at all Watsons Northern stores in Penang, Perak, Perlis, and Kedah, and selected Klang Valley stores.

You can also purchase the tickets at moveyourbody.com.my and watsons.com.my
Tickets will be available for sale from 30 April 2015 to 7 June 2015.
Each ticket comes with an exclusive Move Your Body t-shirt , RM10 Watsons cash vouchers and coupon for lucky draw and also to redeem goodies bag on the event day.

'Move Your Body- Zumba' campaign is launched in collaboration with My FM and Zumba Fitness,
with special participating brands such as Alcon, Appeton, Bausch & Lomb, Blackmores, Brands, Bye Bye Fever, Centa, Cetaphil, Ebene, Essentiale, Flavettes, Gaviscon, Horleys, Kinohmitsu, Korde's, Naturalle, Pharmaton, Redoxon, Salonpas, Sanctband, Scholl, Scott's Timo, Total Image and Watsons Brand.

Fore more information about 'Move Your Body - Zumba' campaign, please visit www.facebook.com/watsonsmalaysia, www.moveyourbody.com.my or Watsons official website www.watsons.com.my 



1 comment:

  1. that was a lot of fun.... we had a great time... hehehe

    ReplyDelete

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