Sunday, April 12, 2015

Tips for Fabulous Menu Design for Your Restaurant

Every great restaurant needs a great menu - and we’re not just referring to the choice of dishes and the way the food is presented and cooked, we’re also talking about the way in which the choice of dishes are presented themselves.


You’ve got it, we’re talking menu design.

Here are a few ideas to remember when you re-design the menu for your restaurant business:

1 - Many restaurateurs have been setting up a fundamental design mistake for many years. They believed their customers would look at the top right hand corner first so put their most tempting, high profit goodies right there. Research now suggests however that lots of customers read a menu in the same way that they can would read a book - starting on the left hand reading and page down before going on to the right hand page.

2 - Make it easy for your potential customers to find what they really want by dividing the menu up into logical sections. You must have your starters, your sides, your mains, your drinks, your desserts etc all clearly marked and in their own space.

3 - Don’t overdo the photographs. Although it might be tempting to get an image of the eye watering steak as the back picture of your menu, these days many people associate this sort of thing with junk mail. If you do want to use photographs make certain that they are of the highest quality however, many successful businesses actually leave the picturing of the food to the imagination of their clients. Paint an image with words, that’s most likely the best idea.

4 - Illustrations will most likely work better than photographs. They can help to promote the personality of your restaurant too.

5 - Don’t worry excessive about currency signs; it doesn’t always pay to remind customers about how much they’ll be spending on their meal. If there are no currency signs on the menu - I bet you hadn’t thought of that one, research suggests that customers will spend more money money.

6 - Boxes are good. Surrounding some of your most delicious (and profitable) dishes with boxes could be a great idea. Boxes are very proficient at grabbing the eye of customers and can be used to promote particular dishes.

7 - The font is very important too. It is the best way to communicate the brand of a restaurant but remember one very important detail - it must be easily readable. Don’t forget to mix in the typeface a little too, using a different typeface for perhaps the names of the dishes to the ones used in the descriptions. A great deal of this will depend upon the space seen on the menu.



8 - Colors are exceedingly important. Choose your colors to coincide with your restaurant appeal and theme to your potential audience. Colors do have quite remarkable psychological effects on people so remember that. The color scheme of your menu holders may go some way towards setting the mood in the restaurant in addition to drawing the eye to particular food items in the menu. A Mexican style restaurant, by way of example may pick a warm color scheme which can be most generally associated with that genre of food. Follow these few tips once you design your restaurant menus and you won’t go far wrong. There are a few fabulous accessories available at YescomUSA which will really assistance to complement your menu and your restaurant by and large. Why not take a look and see how you can improve the ambiance and style of your business which in turn can help it to be more profitable.

25 comments:

  1. It's not easy to have a restaurant loh..hahahah
    i also want to become a 老板娘 but haiz....
    susah lah

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  2. Thanks for your informative post!! Actually be a restaurant boss, menu also one of the concern!!

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  3. thank you for the tips, I don't plan to have a restaurant but I still prepare to sell food, I agree with the boxes and don't overdo with photograph tips. Sometimes, I want my food looks really good on pic but If it's different with reality, it's kind of flap my customers

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  4. Great tips! I really think menu is very important because when the menu is messy, I really don't feel like ordering. Haha

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  5. nice tips ! Now I nak makan - hehe restaurant memang serve makanan sedap sedap but i selalu masak di rumah sahaja hehehe

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  6. Great tips but too bad I don't have a restaurant, so I can't apply them. I do know restaurateurs and will share this post with them.

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  7. Great tips ! Haha. Would keep them in mind when I do other designing works ! Haha

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  8. Great information for those planning to open a restaurant. Will recommend to my friend who is in the planning to open a restaurant soon.

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  9. must share this with restaurant owners, some menu really cannot attract. i guess it matters so much

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  10. Nice tips. I got a few tips for my business too.
    Thanks!

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  11. You're right, psychologically colours and positioning of images/text affect how we decide

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  12. The tips you write is really informative! I love how you finalize all these, good tips for open restaurant! =D

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  13. great tips for new restaurant !

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  14. nowadays a lot of tips and tricks sharing on your site ;)

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  15. Interesting tips and guides for my next menu design, thanks for the sharing :)

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  16. These are great tips for those who are going to open a restaurant! Thanks for sharing~

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  17. Such a good tips, I learn something today. Thanks

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  18. Wonderful tips, I will keep these in mind!

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  19. Since Malaysians love food so much, it's possible to open a new restaurant. But these tips will definitely help to make it maintain in the industry. :)

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  20. Very useful tips. Thanks for your info! :)

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  21. Not easy to design a menu. Some spent lot of money to design but using handphone images.

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