Sunday, May 19, 2019

McDonald's Malaysia Drive-Thru On-the-Go Lifestyles

Ronald McDonald; Felina Lim, Senior Director of Operations of McDonald’s Malaysia; Siti Hajar binti Johor, representative from the Malaysia Book of Records (MBOR); Azmir Jaafar, Managing Director and Local Operating Partner of McDonald’s Malaysia; and Andrew Samuel, Director of Operations of McDonald’s Malaysia after it was announced that McDonald’s Malaysia successfully set a new record for the “Largest Participation for a Drive-Thru Challenge in 24 Hours”  during the Drive-Thru Weekend Challenge held from 26-28 April.

Good day to dear readers and visitors, how's your day? Everyone has got busy lifestyle, and most people having the on-the-go lifestyle. We want to have a quick grab of food and meal if possible whenever we are in the rush. No worry you know there's McDonald's drive-thru it is very convenient for everyone these days.


McDonald's Malaysia is placing greater focus in its Drive-Thru business across the country in response to changing trends among customers who are increasingly seeking convenience, as well as fast and friendly service to complement their on-the-go lifestyles.


Busy mom life doesn't stop me from doing what I love. I go to the McDonald's drive-thru to buy food for my son. By the way do you know McDonald’s Malaysia is placing greater focus in its Drive-Thru business across the country in response to changing trends among customers who are increasingly seeking convenience, as well as fast and friendly service to complement their on-the-go lifestyles. The quick service restaurant’s leadership in the Drive-Thru business was further amplified during the recent Drive-Thru Weekend Challenge held from 26-28 April. Over the three days, a total of 473,860 cars zoomed off with their favourite McDonald’s meal from 167 McDonald’s Drive-Thru restaurants nationwide. The number of cars, if parked bumper to bumper, would be roughly equivalent to 150 times the length of the first Penang Bridge.


According to McDonald’s Malaysia Managing Director and Local Operating Partner Azmir Jaafar, the company is targeting to open 20 new McDonald’s Drive-Thru restaurants this year. This will complement the existing 167 Drive-Thru restaurants already in operations today.


“The Drive-Thru segment of our business has seen significant growth since the opening of our first Drive-Thru restaurant at McDonald’s Titiwangsa in 1988. And since then, the Drive-Thru segment has no doubt become an important key driver for the company, as Drive-Thru window sales contribute close to 50% of total sales for all 167 McDonald’s Drive-Thru restaurants. On top of that, we are seeing an average of 10 percent year-on-year growth in our Drive-Thru sales for 1Q 2019,” said Azmir.


“By 2021, McDonald’s Malaysia aims for 70 percent of all McDonald’s restaurants nationwide to be Drive-Thru restaurants,” added Azmir.


McDonald’s Malaysia places greater focus in its Drive-Thru business across Malaysia in response to changing trends among customers who are increasingly seeking convenience, as well as fast and friendly service to complement their on-the-go lifestyles.

Congratulations to McDonald's for successfully setting a new record on 27 April for the highest vehicle count accessing McDonald's Drive-Thru restaurants over the course of 24 hours, with a total of 164,235 vehicles. This led the company to be officially recognised by the Malaysia Book of Records for achieving the "Largest Participation for a Drive-Thru Challenge in 24 Hours".


An exciting consumer activation in conjunction with the Drive-Thru Weekend was also launched on the McDonald’s app from 17-30 April. The Drive-Thru Hero Challenge created much excitement amongst consumers as it encouraged them to drive-thru and check-in at as many McDonald’s Drive-Thru restaurants as possible to stand a chance of being among the Top 10 Drive-Thru Heroes. With 1 stop equalling 10 points, the Top 10 Heroes received cash based on their points. For others, every 5 stops at McDonald’s Drive-Thru unlocked offers on McDonald’s menu items.


McDonald's Malaysia had previously held the record for most vehicles participating in a Drive-Thru Challenge in August 2008, where 18,677 vehicles drove up to 53 McDonald's restaurants nationwide from 12pm to 3pm. A year prior, the record was 7,186 vehicles passing through 49 McDonald's Drive-Thru restaurants between 12pm to 2pm.


McDonald's Drive-Thru gives the convenient not just to parent but also to working adults too. Many of my friends have got morning rush to work, there's no way they can have their meal on time so they drive-thru to purchase meals to bring office to eat.


Nevertheless, we need to stay organized but being on the go can make it hard to stay organized when you have so many places to go and do in so little time. The list goes on for mom on the go like school drop off, pick up, sports, tuition, park days etc. When you have an on the go lifestyle, you can think of McDonald's Drive-Thru.

31 comments:

  1. Drive thru make life more easier, sometime me or my daughter, we feel hungry we just go to one of Mc D drive thru near to our house..it's so easy...

    ReplyDelete
    Replies
    1. yeah now most people with on the go lifestyle, it's convenient to drive-thru.

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  2. I will go to drive-thru if the restaurant is fully packed but I actually love being in the restaurant and enjoying my burgers and fries there.
    Good job McD

    ReplyDelete
    Replies
    1. agree with you, when I saw the restaurant packed. Me too prefer to drive-thru.

      Delete
  3. Drive through is no doubt a convenience for family and those who wanna beat the rush hour and grab a quick bite.

    ReplyDelete
    Replies
    1. yeah busy lifestyle in the city, I always got to beat the rush hour too. Here and there so easy for me to grab meal for myself too.

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  4. hi babe! long time we havent met huh hope u r doing good :) btw mcd drive thru mmg best! hahaha its easy when we r hungry but too lazy to Q inside!

    ReplyDelete
    Replies
    1. hi babe, yeah long time no see you. Yeah I lazy to queue too better I drive thru and eat at my comfort home.

      Delete
  5. woww congrats McD for their achievements! me myself also think that their drive thru are the most convenient and efficient fast food drive thru in Malaysia. it’s easier to drive thru and they definitely have delivers such great service. Good job!

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    Replies
    1. yeah when on the road trip better to have drive-thru before heading to the next stop.

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  6. I drive thru coz I always lazy to park. Super easy for ppl like me. 😁 This is total extra service which only can get at McDonald.

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  7. I agree that McD drive thru is convenient to us, especially if we're running out of time or it's just late at night and we're not decent looking enough to walk to the counter (LOL!). I don't usually like buying from McD because it is "fast food" but if I have no other choice, especially after picking up my husband from his night shift in KL, we would just go to McD drive-thru for a quick McValue set. I hope McD would reduce the price to their set meals though.

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    Replies
    1. yeah sometimes nephew got to studies til late at night, he too prefer to go drive-thru so he can continues his studies after meal.

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  8. Kita kalau sibuk sangat memang akan singgah drive thru jer mudah dan cepat nak dapatkan makanan terutama kalai time jem memang ini lah lokasi yang selalu singgah. Kita selalu kat highway LDP....

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    Replies
    1. yeah when you are on highway, sudden feel the hunger. It's good to drive thru then can have the meal at the rest destination.

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  9. Drive thru kat McD paling mudah dan pantas tau servisny . Makanan yang ditawarkan pun banyak juga untuk dipilih kan. Memang enjoy kalau makan di McD .Good job and congratulations McD

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  10. Yes... i love to drive thru if i bring my kids because its hard to take care my active kids if we rat the restaurant. And drivethru is the easy way to buy foods especially busy restaurant like mcd

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  11. Congrats Mcd. Syira pun mana2 pergi suka drive thru. Very easy. No need to rush.

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  12. Mcdonalds is my favourite place for food everytime especially with the drive through whenever i am rushing and no time to sit and eat.

    ReplyDelete
  13. I will right away clutch your rss feed as I can not find your email subscription hyperlink or e-newsletter service.

    Do you have any? Please allow me know in order that I
    could subscribe. Thanks.

    ReplyDelete
  14. Tahniah Mcdonalds. Nad pun lebih suka drive thru sebab lebih sennag.kadang malas keluar..malas parking..so senang drive thru..

    ReplyDelete
  15. MR and MH always ask to drive thru McD for ice cream! We always do that... ahhaha... :) Easy and fast to collect our ice cream!

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  16. Sejak ada drive thru memang banyak jimat masa ruby. Kadang teringin makan mcd sebab prosperity burger, ayam goreng, Happy meal dan epal pie mereka. So drive thru je. Memang mudah. Bayangkan kalau masuk dine in dengan anak-anak. Kelam kabut I nak handle. Tahniah mcd!

    ReplyDelete
  17. What's up to every body, it's my first go to see of this
    web site; this webpage includes amazing and actually excellent data for visitors.

    ReplyDelete
  18. Selalu kalau pergi Mcd mesti pergi ke kaunter. Tak pernah guna drive thru. Hehe
    Lagipun tempat kita takde mcd. So jarang juga la beli mcd.

    ReplyDelete
  19. I love mcd! Drive-tru memaang sangat memudahkan orang. Especially time puasa ni. Agak2 tak sempat nak beli makanan berbuka boleh drive-tru je on the way balik keje.

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  20. kalau drive thru memang McD my 1st pilihan . cepat dan pantas.. banyak pilihan makanan pun i is suka sangat

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  21. nowadays everything drivethru kan.senang nak beli makanan semua.I memang suka pergi drivethru mcd for their ice cream

    ReplyDelete

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