Friday, September 13, 2019

Launch of Sensodyne Sensitivity & Gum; Two Problems, One Dual Action Toothpaste

Sensitive teeth and gum health are two common dental problems that can now be relieved in one solution –with Sensodyne Sensitivity & Gum toothpaste.
Bryan Wong, General Manager, GSK Consumer Healthcare Sdn Bhd at the launch of Sensodyne Sensitivity & Gum giving his welcome address.
The all-new Sensodyne Sensitivity & Gum toothpaste has been clinically proven to relieve sensitivity and improve gum health1. Its dual action formula works to actively build a layer over sensitive areas of your teeth, so as to protect teeth against sensitivity, whilst targeting and removing plaque bacteria that can cause swollen gums, bad breath
and other gum problems.

Teeth sensitivity and gum problems are prevalent dental conditions amongst Malaysians 
Globally over 50% of teeth sensitivity sufferers also report signs of gum problems2 and a research study conducted in 2010 indicated that 9 out of 10 Malaysian adults suffer from gum problems3.

Dentists have also recognized a close link between these two symptoms i.e. teeth sensitivity and gum problems. Receding gums is one of the main causes of tooth sensitivity, and the most common cause of receding gums is gum problem. When dentine inside teeth is exposed, revealing tiny holes inside it, it can affect the nerve inside the tooth leading to sensitivity.
Dr Shazril Shaharuddin sharing his learnings after taking the ‘Stain, Chill, Brush Dental Test’.
Reports show that almost half (44%) of people with teeth sensitivity opt to change their tooth-brushing habits so that they are able to avoid the affected areas4 of their teeth and gums.

This can lead to a sticky film of bacteria called plaque. Plaque that is not removed by twice-daily brushing can build up on the teeth and cause gum swollen, bad breath, and uncomfortable when brushing or flossing. 

Dentists agree that both these symptoms need attention and their patients would benefit from taking control of the two problems as soon as possible.“Teeth sensitivity and gum problems are prevalent in the country;yet ,such issues go under -detected and under-treated. The growing number of sufferers we see are also not proactively managing either symptoms. These two issues are inter-related and would be required to be simultaneously addressed.”,Dr Cheah Chia Wei, Lecturer, Department Of Restorative Dentistry Of Dental Faculty, University Malaya.

Bryan Wong, General Manager, GlaxoSmithKline Consumer Healthcare Sdn Bhd, said, “We’re launching Sensodyne Sensitivity & Gum to address these two issues simultaneously and to provide relief to patients so that they can continue to do more of the things they love without discomfort. Oral health remains our priority and as the No.1 tooth sensitivity toothpaste provider* in the country, we are proud to unveil this latest dual action product that will benefit our nation’s oral health concerns”.
(L-R) Naem Ramli, Gary Yap, Dr Shazril Shaharuddin (Say), Dr Chong Zhen Feng, Bryan Wong, Dr Cheah Chia Wei, Tiffany Choo, Hanif Zaki, Anzalna Nasir, Jane Chuck and Siti Saleha.
In conjunction with the launch of Sensodyne Sensitivity & Gum, Sensodyne will host a
roadshow with Guardian Pharmacy at the Blue Concourse, LG2, @ Sunway Pyramid Mall where consumers can enrich themselves with teeth sensitivity and gum health knowledge as well as try the “Stains, Chill, Brush Dental Test” from 12 to 16 September, 10 a.m to 10 p.m.

Sensodyne is also partnering with Malaysia Dental Association to provide Free Dental Check Up in 815 dental clinics nationwide to encourage consumers to visit dentists
regularly for healthier teeth and gums as well as promote good oral care techniques.
 List of participating outlets can be found at
Social media influencers supporting the cause of healthy teeth and gums together with Sensodyne Malaysia: (L-R) Anzalna Nasir and husband Hanif Zaki, Dr Shazril Shaharuddin, Siti Saleha, Jane Chuck, Gary Yap and Naem Ramli.

Sensodyne Sensitivity & Gum retails in local pharmacies and supermarkets across Malaysia, with a recommended selling price of RM16.90 per box and toothbrush at RM10.90. 

If you don't have plan on this weekend, you can plan your visit to the roadshow at Sunway Pyramid. 

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