Thursday, May 4, 2017

VITAGEN Celebrates 40 Years in Championing Digestive Care Launches ‘A Better Gut Begins with VITAGEN’ campaign

(From left) Pn. Nordina Baharom, Senior Brand Manager, VITAGEN, Mr. Michael Ong 王明利, Deputy General Manager, VITAGEN, Mr. Poh Eng Lip 傅英立, General Manager, VITAGEN, Ms Yap Jay Queen 葉潔群, Marketing Manager, VITAGEN, at the celebration of VITAGEN’s 40th anniversary and introduction of the brand’s ‘A Better Gut Begins with VITAGEN’ campaign.

I took time out today to visit the event, thank you Vitagen for inviting me to the event. I have been drinking Vitagen since I was young. Being mom of two boys I know the important of having good digestive health.

VITAGEN, Malaysia’s first and No. 1 cultured milk drink that has grown alongside generations of Malaysians, kick-started the celebration of its 40th anniversary with the introduction of its, ‘A Better Gut Begins with VITAGEN’ campaign, as an extension of the brand’s far-reaching digestive health education and awareness initiative.

VITAGEN’s General Manager, Mr. Poh Eng Lip said, “Malaysians need to get healthy. This year, we are employing different strategies and approaches because the traditional discourse of, ‘don’t do this or that because it is bad for you’ does not work with the younger generation.”

VITAGEN has been championing digestive care for the past 40 years through its popular school programmes, collaborations with organisations such as Digestive Health Malaysia and the Nutrition Society of Malaysia as well as sponsorship of sporting and entertainment events, among others.

VITAGEN’s campaign in conjunction with its 40th anniversary shows the positive correlation between good gut health and overall wellbeing through three key areas namely, improved immunity, greater mental clarity and a more balanced mood.

Sharing some of the brand’s plans to make good gut health more compelling to Malaysians, in line with VITAGEN’s 40th anniversary campaign, Mr. Poh added, “We have an exciting year ahead for VITAGEN. The events and activities surrounding our outreach are backed by research that better gut health improves overall wellbeing.”

“To engage the new generation of digital natives, VITAGEN is moving into more engaging strategies such as interactive multimedia and a nationwide roadshow with interactive components that will take the Malaysian public on a journey into our digestive system. As the good gut health expert, VITAGEN believes good health starts from the gut,” Mr. Poh said at the event.
wide range of VITAGEN to choose from

 Pioneer of the industry and custodian of digestive care, the iconic cultured milk drink has been an integral part of Malaysians’ everyday lives for 40 years. VITAGEN contains billions of good bacteria with live, active cultures of Lactobacillus acidophilus and Lactobacillus casei. This formulation helps aid the absorption of nutrients from food and stimulates a stronger immune system. It also assists in suppressing the growth of harmful bacteria, reducing the risk of intestinal disturbances for optimal digestive health when consumed.

We always go on shopping, let me know do you shop for the chilled products first or last? Do you know that it's best to shop for the chilled products at last step before you going to the counter for payment. That's what I usually do the last step of stepping usually to the chilled area to shop before heading to counter and pay then head home.

It's important to that everyone to have a good gut health. The VITAGEN is suitable for kids and adults to drink. At the event, a media asked about how young can a child to drink the VITAGEN. Just a spoon of VITAGEN and dilute it with one and half spoon of water for child above 6 months old and above. As baby starts having their solid food at six months. However, my sons only started to consume VITAGEN when they are above 3 years old.

Good gut health is increasingly important as Malaysians face health challenges linked to sedentary lifestyles, stress and increasing consumption of fast food that may be low in fibre and low in good bacteria.

Cooler bag ready for VITAGEN's fan, that's my 6 year old son. He's excited to choose which flavour he prefered.

Studies have shown that gut health is linked to obesity. Malaysia has the dubious distinction of being among the fattest countries in the region1. The prevalence of adults who are overweight is up to 30%2. Obese Malaysians make up 17.7% of the total population3. This combination means that almost half the country’s population are either overweight or obese.

Diseases of the digestive system, or gut, are listed as among the 10 principal causes of hospitalisation (9.14%)4 and death (3.81%)5 in private hospitals, while colorectal cancer is ranked as the second most common cancer among Malaysians6 at a high 12.1%.

Many ailments including stress, seemingly unrelated to the human digestive system are caused by gut problems. Understanding how the gut works and how to care for it is essential to overall wellbeing.
VITAGEN has been expanding its efforts to promote good gut health to Malaysians through on-going campaigns and activities aimed at creating awareness and forming healthy lifestyle habits about the importance of good gut health.

One of the VITAGEN Less Sugar variant

The brand is also catering to Malaysians with specific health and dietary preferences with reduced sugar and collagen variants. Recently the VITAGEN Less Sugar variant was awarded the Healthier Choice logo under the Ministry of Health.

For further information about VITAGEN and its campaign “A Better Gut Begins with VITAGEN”, please visit:, or


  1. wow, you are fast. My favourite drink. A bottle a day for a better gut.

  2. I remember this brand called "Yakult" I really miss that brand and this is the first time that I was able to hear about this product.

  3. I love vitagen coz I grow up drinking it. The grape flavour is nice.

  4. used to enjoy drinking this alot when i was younger but realised it's actually very sweet

  5. Love Vitagen so much even now, the original flavour are my favourite.

  6. I love vitagen too.. My kids will buy vitagen at mall.


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