Thursday, February 2, 2017

How many hats does a mum wear?

How many hats does a mum wear? Dutch Lady recognises the multiple roles Malaysian mums play and support her in her motherhood journey

As children grow, their needs change and mothers have to learn to adapt to various roles and improvise according to their little ones’ new milestones. A study revealed that the average mum is a master multi-tasker who carries out the roles of 23 different professions**, ranging from a cleaner, entertainer, chef, accountant and teacher to a chamber maid. She also needs to have the skills of a first-aider, chauffeur and hairdresser.

Understanding motherhood is a continuous learning journey, leading formulated milk powder for children brand, Dutch Lady Nutri Plan™ with 5X DHA* recognises Malaysian mothers’ need for support as she learns to adapt to new roles daily.

Let me share you some hats that a mum wear, an artist hat. 
 I'm a mum, I'm a chef too, cooking nutrition food for family.
 I'm a mum, I'm a coach too, be a good role model to our kids
 I'm a mum, I'm a friend too, let them know we are more than a mum.

“From our various consumer studies, society expects a mum to know everything about her child as soon as she becomes a mother. Well, she usually doesn’t. Dutch Lady understands the importance of nutrition and mum’s various roles to ensure the progressive development of a child.  Mum needs a motherhood partner to support her child’s changing nutritional needs and the various roles she play to raise a smart and healthy child,” said Ashlee Ng, Marketing Director of Dutch Lady Malaysia.

Ashlee shared her views at the Mak Kata, Saya Anak Bijak contest winners’ tea party, where winning mums met  Dutch Lady Nutri Plan™ brand ambassadors, Scha Alyahya and her daughter Lara Alana over high tea. These mums submitted outstanding pearls of wisdom they use to guide their little ones to emerge as winners.
The Mak Kata, Saya Anak Bijak campaign underlines how a mother’s role and her guiding styles evolve with her kids. A mother wears many hats to support her child’s nutritional and social needs. She is a chef when the child is hungry, a friend when he is sad, a nurse when he wounds himself falling down, and so on,” continued Ashlee.

“We see ourselves as the ideal partner for Malaysian mums. Like how they adapt to their children’s changing needs, Dutch Lady 4-Step Nutri Plan™ with 5X DHA* is formulated to continuously support a child’s changing nutritional needs, from one smart milestone to another,” she added.

As an expert in children’s nutrition, Dutch Lady formulated the 4-Step Nutri Plan™ to address Malaysian children’s nutritional gaps as highlighted in the South East Asian Nutrition Surveys (SEANUTS). The programme not only provides tailored nutrition but also packed with 5X DHA* to support a child’s progressive and brain development at every smart milestone.
Scha Alyahya and her daughter
For Scha Alyahya, Dutch Lady’s more than 50 years of expertise in building strong families and children drives her to choose the brand for Lara.

 “As a mother, nothing is more important to me than my child’s wellbeing. I am especially fussy about Lara’s nutritional intake, and I try to keep up with what key nutrients she needs. With Dutch Lady as my partner, I feel much more at ease. Dutch Lady not only provides the tailored nutrition Lara needs at every milestone, its 4-Step Nutri Plan™ for children from 1 to 6+ years old allows me more time and energy to focus on her other developmental needs, rather than worrying about her nutritional intake” said the actress and mum. 

Lara turned two recently, and has become a little explorer. Scha enjoys watching her child discovering and learning something new every day, but she also knows that her role is shifting.

“To evoke her curiosity, I used to point to things around Lara and highlight their names to her like a cikgu. But now, as she actively explores her surrounding, I have to start providing ideas on how Lara can learn even more about the world. That’s when I switch cap to be her buddy explorer!

We discover new plants and flowers in our yard, sometimes bugs too! Other times, I am her  coach, teaching her how to kick a ball or play a game,” said Scha, smiling.
winners of  Mak Kata, Saya Anak Bijak contest
During the tea party with the winners of  Mak Kata, Saya Anak Bijak contest, Scha and the mothers swapped parenting tips and funny stories when performing different roles while taking care of their children.

One of the winners, Norafida Baharuddin, is enthusiastic to try out some of Scha’s tips.

“I totally agree with her about the roles we need to learn to adapt to support our children’s changing needs. Sometimes, I too, find it hard to determine at what stage my child is in because every child grows differently and hit milestones at different pace! So I have to figure out what activities to do with him to stimulate his curiosity or interest to explore.

“That is why I’m also a fan of Dutch Lady Nutri Plan™. It helps me figure out my child’s developmental milestones, and it also provides the necessary nutrition to support his healthy growth,” said Norafida.

She also expressed her surprise and appreciation to Dutch Lady for being  selected as a contest winner to meet Scha and Lara over a fun tea party.

“My winning quote was what I always advise my kids -- to dream high that you touch the sky. It’s a form of encouragement to them to aim for the best in whatever they do and work hard to achieve what they have set for themselves. I am more than happy to do my best and play different roles to help my kids achieve their dreams and goals. So it helps that their nutritional needs are taken care of by my motherhood partner, Dutch Lady, and I can support them in other areas,” shared Norafida.

Amidst the chatter and laughter, the winner families also excitedly unboxed the instax camera they got as prizes to take snapshots of the joyful camaraderie. Many of them seized this opportunity to pose with celebrity Scha and Lara with their new cameras.

Stay on top of the ever-changing motherhood journey with Dutch Lady by your side! For more information on how Dutch Lady 4-Step Nutri Plan™ with 5X DHA* supports a child’s smart milestones, log on to

*          Compared to previous formulated milk powder for children formulation (Year 2009)
4-Step Nutri Plan includes Dutch Lady® Curious, Explore, Create and Learn formulated milk powder for children.

About Dutch Lady Milk Industries Berhad
Incorporated in 1963, Dutch Lady Milk Industries Berhad (Dutch Lady Malaysia) is a leading dairy company in Malaysia. It is owned by one of the largest dairy cooperative companies in the world, Royal FrieslandCampina NV, a Dutch multinational dairy company.

Dutch Lady Malaysia was the first milk company to be listed on Bursa Malaysia in 1968 and the first to introduce Formulated Milk Powder for Children in Malaysia in 1988. Dutch Lady Malaysia, awarded as the Company of the Year 2014 by The Edge Billion Ringgit Club, manufactures and sells a wide range of quality dairy products for the home and export market, with all products enjoying a strong following in brands like Dutch Lady and Friso Gold. 

Through a unique collaboration between FrieslandCampina and four international research teams/universities, the South East Asian Nutrition Surveys (SEANUTS) study was commissioned to study the nutritional status and insufficiency thereof found to be present in South East Asian children up to 12 years old.

About Royal FrieslandCampina
Every day, Royal FrieslandCampina provides millions of consumers all over the world with food that is rich in valuable nutrients. With annual revenue of 11.4 billion euros, Royal FrieslandCampina is one of the world’s five largest dairy companies, supplying consumer and professional products, as well as ingredients and half-finished products to the food industry and the pharmaceutical sector around the world. Royal FrieslandCampina has offices in 28 countries and almost 22,000 employees, and its products are available in more than 100 countries. The Company is fully owned by Zuivelcoöperatie FrieslandCampina U.A, with 19,244 member dairy farmers in the Netherlands, Germany and Belgium—making it one of the world’s largest dairy cooperatives.

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  1. Salam perkenalan.. blogwalking dan done follow blog ini. :D

  2. You so cute here.... Hahaha....I have not worn all the hats

  3. aww you are so cute here!! Looks good with the hat on =D


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